Shopify vs. WordPress: Which Is Better for Ecommerce?

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Jun 21, 2024

The eCommerce sector is highly competitive. Therefore, choosing the right platform for your online store is crucial for commercial success. 

The two most popular options for online stores are Shopify and WordPress. Both platforms are versatile and offer many unique features to merchants. That is why it can be challenging for you to choose the right one. 

In this blog, we will find out the key difference between Shopify and WordPress for eCommerce. It will help individuals looking for the right decision to make a smart choice.

Overview of Shopify Vs WordPress For Ecommerce

Digital vendors often need an overview of the working model of both Shopify or WordPress while launching their online store. This analysis helps them to know their key features and which platform can be the best choice for their eCommerce stores. 

Shopify is one of the most popular and dedicated eCommerce platforms. It helps businesses of all sizes to create digital stores. At the same time, WordPress is one of the most efficient content management systems for building websites today.

How Shopify Works?

Shopify is one of the best tools widely used to create and manage online stores worldwide. The key features of this platform are: 

  • Ease of Use

Usability is a key feature among Shopify vs WordPress eCommerce stores’ success. This platform is user-friendly. Therefore, you can operate it without extensive technical knowledge. Moreover, you can create your online store within minutes.  

  • Hosting and Security

Shopify offers premium web hosting and complete security for backups and updates.

  • E-commerce Tools

Shopify has all the e-commerce tools to manage your account efficiently and reliably. You can find Shopify benefits features like:

  • Payment Gateways
  • Inventory Management
  • Order Tracking
  • Shipping Options
  • Sales Analytics
  • Themes and Customization

At Shopify, you will get a variety of premium customizable themes. It will give your online store a professional look. 

  • App Ecosystem

The app ecosystem of Shopify is commendable. It offers additional features and integrations to enhance your store’s functionality.

How WordPress Works?

WordPress, as an e-commerce platform, is one of the most popular and versatile content management systems. People use this CMS for the following things:

  • Blogging
  • Creating Business Websites
  • Portfolios
  • Online Shops (With The Help Of Plugins)

The key features of WordPress are these:

  • Flexibility

WordPress can power a blog or any other type with only its basic features activation. 

  • Open Source

WordPress is also an open-source product. It means that it is free for anyone and has a grand base of developers contributing to the code.

  • Plugins and Themes

WordPress online stores have tens of thousands of plugins and themes. You as a user can add more functionality and change the site’s style.

  • Content Management

WordPress stands out for its content management system functionality. Hence, you can easily create, manage, and organize content.

  • Self-Hosting vs. Managed Hosting

Some can host WordPress websites on their own. It means that you have to search for a web host and manage updates on security issues or go for managed WordPress hosting services.

  • Themes and Customization

WordPress offers a variety of customizable themes to create a professional-looking store.

  • App Ecosystem

There is a robust app store where users can find additional features and integrations to enhance their store’s functionality.

These are the key features that differentiate Shopify and WordPress for e-commerce. Let’s find out more about its functionality. 

The functionality of Shopify Vs. WordPress For E-commerce Stores

Get a quick and easy comparison of the functionalities of both platforms in the given table:

Feature Shopify WordPress
Usability User-friendly with intuitive interface. More complex, steeper learning curve for beginners.
Store Creation Drag-and-drop functionality, pre-designed templates, and onboarding process. Requires WooCommerce plugin setup for e-commerce functionality.
Hosting, Security, and Updates Managed hosting with security and updates handled by Shopify. Requires external hosting management, security, and updates.
Flexibility and Control Offers structured e-commerce features with limited customization. Highly customizable with extensive control over design and functionality.

Customization and Flexibility of Shopify Vs WordPress Stores

Shopify offers many customization options and a simple interface for selecting a theme. Therefore, users will not have to deal with code when creating an appealing storefront. You can use Shopify’s liquid templating language for further customization. However, you should be mindful that Shopify lacks customization compared to WordPress since Shopify is a closed framework. It means that you have to play within the confines of Shopify’s environment or e-commerce ecosystem.

WordPress is a globally renowned platform for its versatility and modification ability. You can make your e-commerce site unique with many exciting themes and plugins available. Moreover, this platform can help you with premium features and designing something truly innovative. You can edit core code and custom themes along with plugins to make changes in the site. Also, you can add more features to fulfill your store’s unique needs.

Ecommerce Features of Shopify vs. WordPress

Shopify excels in its exceptional e-commerce features. It includes everything you need to run an online store out of the box. Additionally, it provides features like 

  • Unlimited Products
  • Inventory Tracking
  • Secure Payment Modules
  • Different Modes Of Shipping
  • Multiple Outlets For Selling A Product
  • And Many More. 

Shopify also features:

  • Abandoned Cart Recovery
  • Discount Codes
  • Analytics. 

Hence, it is a comprehensive e-commerce website solution.

WordPress Features

On the other hand, WordPress is the world’s most popular website-building software. You can find 

  • As Many Products As Possible
  • Multiple Payment Options
  • Inventory Control
  • Delivery Methods

There are many plugins and extensions that can enhance its functionalities and are effective for e-commerce. However, compared to Shopify, these features require more time to set up and configure.

What is The Cost Difference of Shopify vs. WordPress Stores?

Cost is another factor that can affect your choice of Shopify vs WordPress for eCommerce stores. Shopify, basically is a paid service that uses a tier-based pricing system. You have to pay on a monthly basis for their services. This platform can start from $19/month for the Basic Shopify tier and can go up to $2,300 for a Plus business account. Each package offers different features and benefits to the account holders. Shopify’s pricing structure is quite easy to comprehend. 

Shopify Pricing Chart

Although WordPress is free. However, you might have to pay a specific amount to create an eCommerce website on this platform to enjoy different features. First of all, you will have to pay for hosting. The cost can be as low as a few dollars or up to several hundred dollars. It depends on what you require for the site. The platform offers three categories of payment plans for premium themes, plugins, and extensions. You have to pay as little as $4 per month to as much as $25 with a free domain for a year.  

WordPress Pricing Chart

SEO and Marketing of Shopify vs. WordPress

Shopify includes SEO functions and search engine apps that help improve the position of your store. Its basic SEO features include setting title tags, meta descriptions, and URLs. It is also easy to manage various types of marketing at Shopify, such as email marketing, social media, and advertising.

Search engine optimization for WordPress websites is one of its strong points. Plugins such as Yoast SEO and All in One SEO Pack help you to optimize your website in several ways. Moreover, you can optimize it well for search engines. WordPress also stands out in content marketing. You can easily create and manage blog posts, landing pages, and other forms of content. 

However, this versatility shows that you can easily link almost any marketing resource or channel to generate visits and sales.

Support and Community of Shopify vs. WordPress for eCommerce

Shopify offers you round-the-clock support via live chat, email, and phone. Additionally, it has a vast help center, community forums, and numerous resources. Also, you can find tutorials and guides. This premium support is excellent for users who need assistance after service hours.

WordPress is a community-supported platform. Therefore, it mainly depends upon its users and developers. Surprisingly, there is no customer support. However, you can manage this through FAQs, forums, and documentation. Moreover, you can seek help from thousands of online tutorials. Some of the premium themes and plugins also provide support for the users from the side of their creators.


Shopify and WordPress are both great e-commerce platforms. However, if you need to know which one is better among Shopify vs WordPress for eCommerce. Remember that the choice solely depends on your business needs, computer proficiency, and sales objectives.

Shopify for e-commerce is a great choice for a comprehensive and simple e-commerce platform. It offers great features and support and little technical input. It is suitable for small to medium enterprises so that they can establish themselves in the quickest time possible.

WordPress gives you the utmost freedom, and complete command over your website. Moreover, in conjunction with WooCommerce, WordPress provides an agile and extensible store platform.

Both platforms are quite effective in running an online store, so you can try either.

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